www.frugalcool.co.uk
10:10
“We wouldn’t be the first life form to wipe itself out. But what would be unique about us is that we did it knowingly.” Age of Stupid
10:10 is an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK’s carbon emissions in 2010.
Our Commitment
We'd love to reduce our carbon emissions by 10%. However, until recently, there was no starting point for us. So we would assess and seek to reduce our carbon emissions of each activity individually, such as travelling to meetings and craft fairs, events and marketing, office waste and energy use.
Shop space:
Our shop in Musselburgh was recently issued with an Energy Performance Certificate. It was rated G Very Poor - in fact, the worst rating. Several recommendations were made, and we will work in 2011 to reduce our energy consumption and improve the eco performance of the shop.
Events:
Every event should be mindful of its carbon footprint, but an eco event has a special responsibility to show what can be done with just a little thought.
Green Marketing:
We support green marketing and communicate - as much as possible - through networks, both local and online.
Although we print a small stock of leaflets and posters, we talk directly to our community and ask them to pass our message on.
Communications with vendors, suppliers and clients are mostly undertaken online. When meetings are necessary, we choose a central location, easily accessible by public transport.
Posters and Banners:
We design smaller posters (A4) and leaflets (A6). We limit print runs and use an eco-printer and FSC-certified paper.
Banners are made by hand by one of our designers, using waste materials sourced locally.
Recycling:
We recycle all paper and plastics. We have swap events to share unwanted materials and media.
The Big Stuff
We're keen to investigate product design, manufacture and lifespan. It's a huge task, and maybe it's too big for such a small enterprise as Frugal Cool. However, we have an aspiration and we promise to pass on our learning to designers and customers in the hope of influencing behaviour and culture.
Green Notes
This is a recycled website - see the original.
The site is hosted hosted by 1and1.co.uk, the first large web host in the UK to rely solely on renewable energy.
Our technology is powered by Scottish Hydro Electric, who claim to be the UK's leading generator of renewable energy.
Our broadband supplier has no ethical policy, although they offer sound green advice to business customers.